Customer & Channel Validation

Supply Chain Research

We map and validate the supply chain behind your market, from upstream component and manufacturing dynamics through to logistics, procurement, and local availability. By speaking with relevant stakeholders across the ecosystem, we assess cost drivers, capacity constraints, lead times, dependencies, and potential points of disruption. This helps clients pressure-test feasibility, understand margin structure, and identify operational risks early.

Channel and Route to Market

We analyse how products and services reach customers in practice, and which routes to market are most effective by segment and geography. We engage with distributors, resellers, integrators, retailers, marketplaces, and key intermediaries to understand channel economics, partner selection criteria, incentive structures, and competitive intensity. The outcome is a clear view of the best channel strategy, the most credible partner types, and the practical steps required to build or scale distribution.

Customer Validation

We validate demand by engaging directly with customers and end users to test purchasing behaviour, decision-making processes, and willingness to adopt or switch. Through structured interviews and targeted validation programmes, we assess pain points, value perception, buying criteria, budget ownership, and price sensitivity. Findings are synthesised into clear, evidence-backed outputs that de-risk go-to-market decisions and strengthen commercial cases for CDD and strategic planning.